FOI release

Stop smoking advertisement: December 2012

On 28 December 2012, the Department of Health launched a campaign reminding smokers about the physical damage caused by smoking.


Stop smoking advertisement: December 2012

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This FOI response sets out the target audience for the advertisement, the number of complaints received by the Advertising Standards Authority (ASA), and the cost of production. It also provides a link to information on the effectiveness of the campaign.

Published 20 January 2014