If you use assistive technology (such as a screen reader) and need a
version of this document in a more accessible format, please email email@example.com.
Please tell us what format you need. It will help us if you say what assistive technology you use.
This FOI response sets out the target audience for the advertisement, the number of complaints received by the Advertising Standards Authority (ASA), and the cost of production. It also provides a link to information on the effectiveness of the campaign.