FOI release

Stop smoking advertisement: December 2012

On 28 December 2012, the Department of Health launched a campaign reminding smokers about the physical damage caused by smoking.

Documents

Stop smoking advertisement: December 2012

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Details

This FOI response sets out the target audience for the advertisement, the number of complaints received by the Advertising Standards Authority (ASA), and the cost of production. It also provides a link to information on the effectiveness of the campaign.

Published 20 January 2014