Research and analysis

Smarter choices: changing the way we travel

Research examining effectiveness of 'soft' measures, measures aimed at helping people reduce their car use and enhancing transport alternatives.

Documents

http://webarchive.nationalarchives.gov.uk/20100304134509/http://dft.gov.uk/pgr/sustainable/smarterchoices/ctwwt/

‘Soft’ measures include:

workplace and school travel plans
personalised travel planning, travel awareness campaigns, and public transport information and marketing
car clubs and car sharing schemes
teleworking, teleconferencing and home shopping

The research used case study interviews, experiences of stakeholders and evidence from the UK and abroad.

Published 24 June 2005