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Guidance on using the resources

Published 2 September 2026

Applies to England

© Crown copyright 2026

This publication is licensed under the terms of the Open Government Licence v3.0 except where otherwise stated. To view this licence, visit nationalarchives.gov.uk/doc/open-government-licence/version/3 or write to the Information Policy Team, The National Archives, Kew, London TW9 4DU, or email: psi@nationalarchives.gov.uk.

Where we have identified any third party copyright information you will need to obtain permission from the copyright holders concerned.

This publication is available at https://www.gov.uk/government/publications/resources-for-promoting-the-growth-and-skills-levy/guidance-on-using-the-resources

How to use the resources 

Use these resources to: 

  • raise awareness of apprenticeships and skills products, including the Growth and Skills Levy to drive understanding and engagement 
  • promote the benefits of apprenticeships and skills opportunities to employers and young people 
  • support your own communications activity and campaigns on skills and workforce development 
  • share accurate, up-to-date information and guidance, including on funding and eligibility 

Resources can be adapted to include your organisation’s logo and contact details.

Do not change the core policy content or any references to government funding. 

We encourage you to share your adapted resources on LinkedIn. If you tag the Apprenticeships and Skills page on LinkedIn, we can share and amplify your content. 

Available resources  

The following resources are available to download: 

  • factsheets  
  • toolkits 
  • social media resources 
  • presentations 

Factsheets 

What it is

A short, clear summary of key facts and information about products or services available. 

Who it is for

Anyone who needs a concise overview, including businesses and delivery partners. 

When to use

Use when you need to explain basic information without going into detail, or when you want a consistent reference document that can be shared. 

How to use

Download and share the factsheet, or use it as a source of accurate, approved information when writing your own content. 

Toolkits 

What it is

A collection of resources and guidance brought together to provide detailed information on a particular product to help you plan and deliver communications activities. 

Who it is for

Marketing and communications for delivery partners and other stakeholders who need a practical tool to support their work. 

When to use

Use when you’re planning or running an activity and need ready-made resources to save time and ensure consistency. 

How to use

Work through the toolkit and use the resources and guidance to help you plan and deliver your activity. 

Social media resources 

What it is

Ready-to-use social media content, including posts, infographics and GIFs, for sharing on your organisation’s channels. 

Who it is for

Marketing and communications teams and other stakeholders responsible for managing social media accounts. 

When to use

Use for promoting products or campaigns when you want to raise awareness and drive engagement on social media. 

How to use

Download the files and share them on your organisation’s social media channels. 

Presentations 

What it is

A PowerPoint slide deck that sets out key information and messaging on a product, ready to present to your audience. 

Who it is for

Aimed at delivery partners and other stakeholders to help promote products during engagement activities. 

When to use

Use when delivering a training session, workshop or engagement activity where you need to present information clearly and consistently. 

How to use

Download the presentation and use it to support your session. 

Further information and support 

More information on the Growth and Skills Levy and apprenticeships can be found in: 

If you have questions, feedback or would like to request alternative formats, contact marcomms.mailbox@dwp.gov.uk.

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