Guidance

Reducing alcohol misuse: social marketing campaign

Case study on how the Public Health team in the department of Health worked with the industry to fund and deliver a social marketing campaign…

Documents

Self-regulation - voluntary industry initiative to combat alcohol misuse.

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Details

Case study on how the Public Health team in the department of Health worked with the industry to fund and deliver a social marketing campaign tackle rising harms from alcohol misuse. Industry agreed to contribute voluntarily £25 million per annum over 5 years to encourage more responsible drinking and shift public attitudes to drunkenness.

Published 15 December 2010