Research and analysis

Reducing alcohol misuse: social marketing campaign - case sudy

Case study on the social marketing campaign to combat alcohol misuse.

• From: Department for Business, Innovation & Skills
• Published: 15 December 2010

Documents

Self-regulation - voluntary industry initiative to combat alcohol misuse

Ref: 10/1278

PDF, 453 KB, 2 pages

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Details

This case study looks at how the Public Health team in the Department of Health worked with the industry to fund and deliver a social marketing campaign tackle rising harms from alcohol misuse. Industry agreed to contribute voluntarily £25 million a year over 5 years to encourage more responsible drinking and shift public attitudes to drunkenness.

Published 15 December 2010