Research and analysis

Personalised pricing and disclosure

This review suggests factors to consider when evaluating impacts of companies disclosing that they are 'personalising' prices.

From:
Department for Business and Trade and Department for Business, Energy & Industrial Strategy
Published
20 July 2021

Documents

Personalised pricing and disclosure

Ref: BEIS Research Paper Number: 2021/008

PDF, 524 KB, 28 pages

Details

This review looks at the relationship between personalised pricing and disclosure.

Personalised pricing is a pricing strategy where a good or service is sold by the same seller to different buyers at different prices that are not driven by variations in cost.

This report:

  • conducts a review of relevant theoretical and experimental/empirical literature on disclosure and personalised pricing
  • combines the insights from these with (behavioural) economic reasoning from first principles, to provide a view on the impacts of disclosure in markets in which personalised pricing is taking place
  • considers the factors that affect whether disclosure will improve consumer outcomes and how consumers can be expected to react to such disclosure policy
Published 20 July 2021

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