Research and analysis
Pensions portfolio: communications tracking research, July 2013
Findings of research to track attitudes and behaviours in relation to pensions and later life and automatic enrolment, July 2013.
Ref: ISBN 978-1-78153-800-5 PDF, 705KB, 63 pages
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This research tracks attitudes and intended and actual behaviours in relation to:
- pensions and later life in general
- automatic enrolment to workplace pensions
It also evaluates the effectiveness of the ‘I’m in’ advertising campaign, that promotes automatic enrolment, in influencing these attitudes and behaviours.
The ‘I’m in’ campaign began in September 2012. This research evaluates advertising that ran from mid May 2013 to mid July 2013.