Research and analysis

Pensions portfolio: communications tracking research, July 2013

Findings of research to track attitudes and behaviours in relation to pensions and later life and automatic enrolment, July 2013.

• From: Department for Work and Pensions
• Published: 18 October 2013

Documents

Pensions portfolio: communications tracking research, July 2013

Ref: ISBN 978-1-78153-800-5

PDF, 705 KB, 63 pages

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Details

This research tracks attitudes and intended and actual behaviours in relation to:

• pensions and later life in general
• automatic enrolment to workplace pensions

It also evaluates the effectiveness of the ‘I’m in’ advertising campaign, that promotes automatic enrolment, in influencing these attitudes and behaviours.

The ‘I’m in’ campaign began in September 2012. This research evaluates advertising that ran from mid May 2013 to mid July 2013.

Published 18 October 2013