Online reviews and endorsements: CMA letter to marketing professionals

Open letter to marketing departments, marketing agencies and their clients about their obligations under consumer protection law.



Following the Competition and Markets Authority’s (CMA) call for information report, we identified some potential misleading practices in relation to online reviews and endorsements.

This letter addresses our concerns in the following 2 areas:

  • clearly labelling or identifying paid promotions
  • the writing, commissioning and publishing of fake reviews
Published 4 April 2016
Last updated 11 August 2016 + show all updates
  1. Updated open letter added.
  2. First published.