Policy paper

Online advertising - call for evidence

Call for evidence on the effective application and enforcement of advertising standards relating to content and placement online



In February 2019, the Department for Digital, Culture, Media & Sport (DCMS) announced it will consider how online advertising is regulated. Our aim is to foster fair, accountable and ethical online advertising that works for citizens, businesses and society as a whole.

This call for evidence is focussed on the first pillar of this work - ensuring standards about the placement and content of advertising can be effectively applied and enforced online so that consumers have limited exposure to harmful or misleading advertising.

The deadline for providing evidence is midnight on Monday 23 March 2020. We will publish a summary of relevant evidence as part of a formal consultation later in 2020.

Published 27 January 2020