Low-alcohol descriptors

Supporting the alcohol and retail industries to market their products responsibly, with the aim of protecting the public and informing consumers.


Low-alcohol descriptors: guidance


This guidance concerns the appropriate use of low-alcohol descriptors to help the alcohol and retail industries market their products responsibly.

It sets out how the government expects low-alcohol drinks (those of 1.2% abv or less) to be described, and replaces the rules set out in the Food Labelling Regulations 1996, which were revoked on 13 December 2018.

Published 13 December 2018