Policy paper

How user data shapes the media sector

This research report looks at how traditional media sectors - press, TV and radio - are using data in the digital age, and the challenges they face to effective data use.

From:
Department for Culture, Media and Sport and Department for Digital, Culture, Media & Sport
Published
25 January 2022

Documents

How user data shapes the media sector

PDF, 739 KB, 43 pages

Details

DCMS commissioned Revealing Reality to carry out research into how businesses in traditional media sectors engage with data on the users of their products/services, and the barriers they face in making better use of this data.

The fieldwork took place between March and June 2021 and comprised 25 in-depth interviews with media businesses of varying sizes across the UK.

Published 25 January 2022

Related content