Help to Buy: Equity Loan advertising do's and don'ts [WITHDRAWN]
Published 15 October 2020
Applies to England
© Crown copyright 2020
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This publication is available at https://www.gov.uk/government/publications/help-to-buy-equity-loan-advertising-dos-and-donts/help-to-buy-equity-loan-advertising-dos-and-donts
Help to Buy: Equity Loan is now closed and can no longer be advertised.
Do
- Always explain what the Help to Buy: Equity Loan is
- Always explain that eligibility is subject to terms and conditions
- Always quote the full property price
- Always use the Help to Buy ‘Backed by HM Government’ logo
- Always refer customers to a Help to Buy agent
- Always include your Home Builders Federation (HBF) star rating, if you are a member
Don’t
- Don’t use references such as ‘price on application’
- Don’t refer to a ‘net’ or ‘reduced’ purchase price or a ‘Help to Buy price’
- Don’t refer to mortgage lenders’ terms, for example interest rates and arrangement fees
- Don’t use mortgage estimates, for example ‘move in for £100 weekly or £400 monthly’
- Don’t describe Help to Buy as a discount, incentive or promotion
- Don’t promote Help to Buy with other schemes, for example ‘part exchange’
- Don’t tell a homebuyer they’re eligible for Help to Buy. Only our agents can check and confirm eligibility
- Don’t suggest that you (the homebuilder) will pay the purchaser’s deposit for them in your advertising