Hallmarking: sponsors’ marks, logos and town marks

Principles and guidance on sponsors’ marks, logos and town marks.



The purpose of this guidance is to try to prevent confusion regarding hallmarks. It includes:

  • the definition of ‘hallmark’ and ‘logo’
  • guidelines for approval of sponsors’ marks comprising trade marks
  • guidelines for logos
  • guidelines for use of old ‘town’ marks
Published 16 April 2013