Consumers are increasingly concerned about the welfare provenance of the livestock products they purchase. Retailers, caterers and other suppliers should provide information that satisfies the purchaser about these characteristics.
Consumers in the widest sense ultimately dictate the standards of welfare to which livestock are raised to provide their food and other products. Greater demand for welfare labelling among consumers should tranlsate to action by food retailers, who are so influential in determining the welfare standards of livestock products by virtue of their very considerable power in the market place.
You can read more about the work of the Farm Animal Welfare Committee.