Guidance

Factsheet on Bad-faith Trade marks in China

Bad-faith trade mark applications is the most common business irritant reported to the British Embassy in Beijing.

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China has a widespread and systemic problem with bad-faith trade mark applications. Bad-faith applicants in China target both domestic and international brands, seeking to extract payment to transfer marks (“trade mark squatting”) or to piggy-back on the reputation of established brands. The issue of Bad-faith trade mark applications is the single most common business irritant reported to the British Embassy in Beijing, affecting hundreds of marks each year across all industry sectors.

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