Research and analysis
Evaluation of the DECC and John Lewis energy labelling trial
Findings from a behavioural trial conducted by the Department of Energy and Climate Change and the John Lewis Partnership.
Documents
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Details
This report provides findings from a behavioural trial conducted by the Department of Energy and Climate Change (DECC) in partnership with John Lewis and the Behavioural Insights team.
The trial explored the effectiveness of behavioural nudges in relation to information barriers, looking at the impact of presenting customers with information on electricity lifetime running costs on the purchasing of washing machines, washer dryers and tumble dryers.
A separate technical annex provides further detail on the methodology and analysis.
Updates to this page
Published 3 September 2014