Research and analysis

Evaluation of the DECC and John Lewis energy labelling trial

Findings from a behavioural trial conducted by the Department of Energy and Climate Change and the John Lewis Partnership.

Documents

Evaluation of the DECC/John Lewis energy labelling trial

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Technical annex

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Details

This report provides findings from a behavioural trial conducted by the Department of Energy and Climate Change (DECC) in partnership with John Lewis and the Behavioural Insights team.

The trial explored the effectiveness of behavioural nudges in relation to information barriers, looking at the impact of presenting customers with information on electricity lifetime running costs on the purchasing of washing machines, washer dryers and tumble dryers.

A separate technical annex provides further detail on the methodology and analysis.

Published 3 September 2014