Research and analysis

European Antibiotic Awareness Day 2011 campaign evaluation

This publication was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government

The European Antibiotic Awareness Day (EAAD) evaluation report shows the success of EAAD activities in 2011.

Documents

Evaluation of the 2011 European Antibiotic Awareness Day campaign

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Annex 6 part 1

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Annex 6 part 2

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Detail

The European Antibiotic Awareness Day (EAAD) evaluation report shows the success of EAAD activities in 2011 and provides examples of local campaigns that may be of interest to others organising local activities.

Achievements for EAAD 2011 include:

  • the launch of new guidance ‘Start smart then focus’ to improve hospital antibiotic prescribing
  • greater involvement of professional bodies than in 2010
  • an increase of more than 25% and 50% in orders of leaflets and posters respectively in comparison to 2010
  • publication of at least 13 articles in a variety of journals reaching a wide range of health professionals
  • featuring as a headline news item on the BBC network (radio, TV and online) on the morning of EAAD and featuring in local media

EAAD is an important part of the department’s programme to raise public and professional awareness of antibiotic resistance.

Tackling antimicrobial resistance requires action, centrally, locally and by individuals.

EAAD was established as an annual event in 2008 and activities for 2011 built on work in previous years. A major focus of EAAD is the provision of education materials that the NHS can adapt and use for local campaigns.