Research and analysis
Drink Free Days 2018: campaign evaluation
Full evaluation report for the Drink Free Days 2018 campaign.
Documents
Details
Building on the momentum of Drinkaware’s 2016 to 2017 ‘Have a little less, feel a lot better’ (HALL) campaign, Public Health England (PHE) and Drinkaware collaborated on a new campaign in 2018.
An evaluation of the campaign was conducted to understand the extent to which the campaign has reached and influenced its target audience. This report details the principal findings from the evaluation.
The evaluation was conducted by independent research agency Kantar Public, who are the authors of both the executive summary and the full report.
The full report is available on the Kantar Public website.
Published 19 July 2019