Digital Radio Action Plan reports 2012
Covers traffic and travel services, optional specifications for domestic receivers, consumer proposition, and plans for switchover communications and radio switchover certification mark.
Traffic and travel services
Under action 2.10 of the Digital Radio Action Plan, the in-vehicle sub-group of the Technology and Equipment Group has reported on the impact of a radio switchover on providers of traffic and travel services, reviewed the options for the continuation of FM services and the development of a DAB replacement for analogue traffic services.
Optional specifications for domestic receivers
Under action 2.4 of the Digital Radio Action Plan, the Technology and Equipment Group have developed recommendations for a set of optional specifications for domestic receivers, which would provide “best practice” should certain desirable technology be installed.
Consumer proposition: outline report
Under task 3.2 of the Digital Radio Action Plan, the Market Preparation Group have agreed an outline Consumer Proposition which summarises: (i) the work undertaken to develop a consistent way of communicating digital radio, and (ii) the steps required to strengthen the existing range of benefits and communicate these to consumers.
Outline plan for switchover communications
Under task 3.3 of the Digital Radio Action Plan, the Market Preparation Group have developed an outline plan for a strategic marketing and communications campaign that could support a future radio switchover.
Radio switchover certification mark: draft plan
Under action 3.4 of the Digital Radio Action Plan, the Market Preparation Group have agreed the form of a potential UK Digital Radio Mark, which is referred to as the Radio Switchover Certification Mark, and developed a plan for how the mark could be promoted to consumers and industry.