Controls on advertising for veterinary medicines (VMGN 4)

For vets, Suitably Qualified Persons (SQPs), pharmacists, and companies marketing veterinary medicines.

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Controls on Advertising

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For vets, Suitably Qualified Persons (SQPs), pharmacists, marketing authorisation holders, manufacturers and wholesale dealers of veterinary medicines concerning advertising of veterinary medicines.

An advertisement is considered to be any sort of activity that promotes a veterinary medicinal product. This applies to all forms of media including electronic (e.g. online websites) and hard copy (e.g. waiting room posters).

Prices lists of medicine products available on prescription are not considered to be advertising material provided that one product does not feature more prominently than the rest.

It is an offence under the Veterinary Medicines Regulations for a product available on prescription to be advertised to the general public.

It is also an offence to advertise a medicine that is not authorised for use in the UK.

Published 1 July 2013