This guide examines techniques for improving consumers’ understanding of contractual terms, conditions and privacy policies. The focus is on methods offering low-cost, practical and scalable solutions. The guidance draws on new research and includes a review of the existing academic literature. Full results and methodology are available in the technical report.
BEIS commissioned the Behavioural Insights Team (BIT) to work with regulators and academics to design and test the techniques, and produce the report.