Guidance

Contractual terms and privacy policies: how to improve consumer understanding

A guide for business on how to help their customers better understand their contractual terms and privacy policies.

Documents

Improving consumer understanding of contractual terms and privacy policies: evidence-based actions for businesses

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Improving consumer comprehension of online contractual terms and privacy policies: literature review

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Improving consumer comprehension of online contractual terms and privacy policies: technical report

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Details

This guide examines techniques for improving consumers’ understanding of contractual terms, conditions and privacy policies. The focus is on methods offering low-cost, practical and scalable solutions. The guidance draws on new research and includes a review of the existing academic literature. Full results and methodology are available in the technical report.

BEIS commissioned the Behavioural Insights Team (BIT) to work with regulators and academics to design and test the techniques, and produce the report.

Published 18 July 2019