Consumer insights tracker
The Food Standard Agency's monthly tracking survey that monitors changes in consumers’ behaviour and attitudes in relation to food.
Applies to England, Northern Ireland and Wales
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The consumer insights tracker is the Food Standard Agency’s monthly tracking survey that monitors changes in consumers’ behaviour and attitudes in relation to food.
Each month, the survey is conducted with approximately 2,000 adults (aged 16 or over) in England, Wales and Northern Ireland who are signed up to an online survey panel. The tracker is currently run by YouGov.
Contact the consumer insights tracker team at analysis@food.gov.uk.
Updates to this page
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Link to the Consumer Insights Tracker January-March 2026 report has been added, following publication in May 2026. Link to the Consumer Insights Tracker April 2025 - March 2026 report has been added, following publication in July 2026. Information about Food and You 2 survey updated, reflecting move from biannual to annual series from Wave 11 onwards.
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Added translation