Research and analysis

Consumer behaviour survey

A study of the shopping habits of different types of consumer.


Consumer empowerment survey

This file may not be suitable for users of assistive technology.

Request an accessible format.
If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email Please tell us what format you need. It will help us if you say what assistive technology you use.


This research examines how consumers go about making major purchases or choosing a utility provider. It also looks into the motivations for different types of customer behaviour.

Published 18 March 2015