Policy paper

Competition and Markets Authority's digital markets strategy

The CMA's strategy to protect consumers and foster innovation in rapidly developing digital markets.



This strategy brings together the Competition and Market Authority’s (CMA) digital work in one place and sets out how the CMA plans to foster innovation while protecting consumers in the rapidly developing digital economy

The strategy includes detail on:

  • consumer and antitrust enforcement and merger assessment,
  • the work of the CMA’s Data, Technology, and Analytics Unit,
  • how the CMA plans to adapt our mergers approach to digital markets,
  • a market study on online platforms and digital advertising,
  • considerations around a Digital Markets Unit and
  • making best use of the CMA’s enforcement tools

This strategy follows the CMA’s recent package of proposals unveiled by its Chairman Lord Tyrie, which aims to make UK competition regime fit for the digital age and builds on the recent review led by Jason Furman.

Find out more about the market study on the online platforms and digital advertising market study page

Published 3 July 2019