Research and analysis

CMA consumer research into purchasing behaviour in the UK smartphone market

As part of its market study into mobile ecosystems, the CMA commissioned consumer research into the UK smartphone market.

From:
Competition and Markets Authority
Published
17 June 2022
Last updated
4 August 2022 — See all updates

Documents

Consumer purchasing behaviour in the UK smartphone market – CMA research report

PDF, 2.28 MB, 148 pages

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Consumer purchasing behaviour in the UK smartphone market – CMA research report tablulations

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Details

As part of its market study into mobile ecosystems, the CMA commissioned consumer research into the UK smartphone market.

This research, which was delivered by the research agency Accent, was intended to develop a more in depth understanding of purchasing behaviour in the UK smartphone market, with a particular focus on switching behaviour between smartphone brands and operating systems. The research methodology comprised a large scale quantitative survey supported by qualitative interviews with marginal users, who were defined as those that had considered switching operating system but chose not to.

For further information, visit our Mobile ecosystems market study case page.

4 August 2022: An updated version of the Accent report was uploaded to correct minor data and labelling errors.

Published 17 June 2022
Last updated 4 August 2022 + show all updates

  1. New version of consumer research report published.

  2. First published.