CMR special bulletin: direct marketing

Guidance for claims management companies (CMCs) to help make sure direct marketing activities meet regulations.



This special bulletin highlights common problems and advice for CMCs who carry out direct marketing activities, including:

  • live marketing calls
  • emails, texts or automated calling
  • data suppliers
  • unauthorised introducers
  • time limits on marketing consent
  • handling customers who don’t want to receive marketing
Published 21 May 2014