Claims management companies: marketing and advertising guidance

Check that your outbound marketing activities, data handling and storage comply with regulations.



Guidance for authorised claims management companies on making sure your advertising and marketing activities comply with the rules.

This document covers:

  • telemarketing
  • the Telephone Preference Service
  • use of auto diallers and silent calls
  • automated message telemarketing
  • SMS and email marketing
  • websites and online privacy

The regulator has the power to take enforcement action, including financial penalties and cancellation of authorisation against companies that don’t follow the rules.

Published 1 April 2014
Last updated 9 October 2018 + show all updates
  1. We have updated the guidance to include the changes introduced by the GDPR and cold call ban for claims management.
  2. First published.