Policy paper

Changing Behaviour, Improving Outcomes: A new social marketing strategy for public health

This publication was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government

This document sets out the DH's three year social marketing strategy for changing health-related lifestyle behaviours and improving health outcomes.

Documents

Download Changing Behaviour,Improving Outcomes (updated April 2011)

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Download Social marketing strategy for Public Health England - Equality analysis

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Detail

This document sets out the DH’s three year social marketing strategy for changing health-related lifestyle behaviours and improving health outcomes.