Policy paper

Annex: data sources

Published 2 September 2022

This annex sets out more detail on the data referenced in the Birmingham 2022 Commonwealth Games highlights report.

Statistics are listed in the order they appear in the report, aligned with the report’s numbered sections. Where a statistic is repeated, only the first reference is included.

Please note that not all funding items are mutually exclusive and should therefore not be summed to provide total funding.

1. Executive summary

Read the highlights report: executive summary

Ref Data owner Data description Published / source Data point Notes
1.1 Birmingham 2022 Organising Committee Number of ticketed spectators for sporting events Birmingham 2022 Organising Committee management data - ticketing system report 1,517,000 Management data (previously unpublished): provided from partner’s internal systems.
1.2 Birmingham 2022 Organising Committee Number of medals awarded Birmingham 2022: medal standings 877  
1.3 Birmingham 2022 Organising Committee Number of Commonwealth Games records Birmingham 2022: records 96  
1.4 Birmingham 2022 Organising Committee Number of world records Birmingham 2022: records 4  
1.5 Birmingham 2022 Organising Committee Number of Team England medals Birmingham 2022: medal standings 176  
1.6 Birmingham 2022 Organising Committee Number of Team England gold medals Birmingham 2022: medal standings 57  
1.7 Birmingham 2022 Organising Committee Number of venues Birmingham 2022: venues 15  
1.8 Birmingham 2022 Organising Committee Number of sports Birmingham 2022: sports 19  
1.9 Birmingham 2022 Organising Committee Number of free-to-access Festival Sites across Birmingham Birmingham 2022: festival sites 9  
1.10 Birmingham 2022 Organising Committee Number of other towns or cities that held Festival Sites Birmingham 2022: festival sites 10  
1.11 Ipsos MORI Number of people from Birmingham and surrounding area who think the Games have improved perceptions of the city Ipsos MORI: Birmingham 2022 Commonwealth Games survey 60% Survey methodology*
1.12 Ipsos MORI Number of people from Birmingham and surrounding area who think the Games didn’t improve perceptions of the city Ipsos Mori: Birmingham 2022 Commonwealth Games survey 10% Survey methodology*
1.13 Ipsos MORI Number of people in the UK who agree the Games gave people a reason to celebrate Ipsos MORI: Birmingham 2022 Commonwealth Games survey 80% Survey methodology*
1.14 Birmingham 2022 Organising Committee Number of new homes created in Perry Barr Birmingham 2022 Organising Committee: legacy plan up to 5,000  
1.15 Birmingham 2022 Organising Committee Amount of government investment in Perry Barr Regeneration Scheme Birmingham 2022 Commonwealth Games: press release £165 million Investment from the Ministry of Housing, Communities and Local Government only.
1.16 Birmingham 2022 Organising Committee Amount of additional investment leveraged for legacy programmes Birmingham 2022: announcement on release of legacy update circa £88 million  
1.17 Birmingham 2022 Organising Committee Amount invested by Sport England for physical activity and wellbeing Birmingham 2022 Organising Committee: legacy plan £35 million  
1.18 Birmingham 2022 Organising Committee Number of volunteering opportunities Birmingham 2022 Organising Committee: legacy plan 14,000  
*Ipsos MORI interviewed a representative sample of 2,279 adults aged 16-75 from across the UK. Interviews were conducted online from 8-10 August 2022. Quotas were set and data weighted using demographic variables to match the profile of the population. An additional 572 interviews were conducted with adults aged 16-75 in the Greater Birmingham area.

2. The Birmingham 2022 Games experience

Read the highlights report: ticket headlines

Ticket headlines

Ref Data owner Data description Published / source Data point Notes
2.1 Commonwealth Games Federation Number of tickets sold at Gold Coast 2018 Commonwealth Games Federation: Gold Coast 2018 post-Games report 1.21 million  
2.2 Birmingham 2022 Organising Committee Number of tickets sold for Alexander Stadium Birmingham 2022 Organising Committee - ticketing system report 323,000 Management data (previously unpublished): provided from partner’s internal systems.
2.3 Birmingham 2022 Organising Committee Number of tickets sold for Edgbaston Birmingham 2022 Organising Committee - ticketing system report 173,000 Management data (previously unpublished): provided from partner’s internal systems.
2.4 Birmingham 2022 Organising Committee Number of tickets available at £22 Birmingham 2022 Organising Committee - ticketing system report Over 1 million Management data (previously unpublished): provided from partner’s internal systems.
2.5 Birmingham 2022 Organising Committee Percentage of tickets that were for concessions Birmingham 2022 Organising Committee - ticketing system report 10% Management data (previously unpublished): provided from partner’s internal systems.
2.6 Birmingham 2022 Organising Committee Tickets sold to West Midlands postcodes Birmingham 2022 Organising Committee - ticketing system report 700,000 Management data (previously unpublished): provided from partner’s internal systems.
2.7 Birmingham 2022 Organising Committee Number of tickets provided to children in care Birmingham 2022 Organising Committee - ticketing system report 5,000 Management data (previously unpublished): provided from partner’s internal systems.
2.8 Birmingham 2022 Organising Committee Number of tickets bought for under-16s Birmingham 2022 Organising Committee - ticketing system report 206,000 Management data (previously unpublished): provided from partner’s internal systems.
2.9 Birmingham 2022 Organising Committee Number of tickets provided to Generation 22 participants (aged 16-24) Birmingham 2022 Organising Committee - ticketing system report 2,000 Management data (previously unpublished): provided from partner’s internal systems.
2.10 Birmingham 2022 Organising Committee Number of tickets given to children in the West Midlands, distributed by Active Partnerships Birmingham 2022 Organising Committee - ticketing system report 5,000 Management data (previously unpublished): provided from partner’s internal systems.

Making Commonwealth sporting history

Ref Data owner Data description Published / source Data point Notes
2.11 Birmingham 2022 Organising Committee Number of medal events Birmingham 2022: sports 280  
2.12 Birmingham 2022 Organising Committee Number of para medal events Birmingham 2022: sports 44  
2.13 Birmingham 2022 Organising Committee Number of para sports Birmingham 2022: sports 8  
2.14 Birmingham 2022 Organising Committee Number of women’s medals available Birmingham 2022: sports 136  
2.15 Birmingham 2022 Organising Committee Number of men’s medals available Birmingham 2022: sports 134  
2.16 Birmingham 2022 Organising Committee Number of athletes who competed Birmingham 2022 Organising Committee management data 4,822 Management data (previously unpublished): provided from partner’s internal systems.

Total number of athletes (including para athletes) entered into at least 1 event.

Data is captured in the Sports Entries system, then transferred to each individual scoring system where updates are made as athlete entries change, up to the point of draws/technical meetings. The data are then sent to the central results system and exposed through the application programming interface (API).
2.17 Birmingham 2022 Organising Committee Number of male athletes who competed Birmingham 2022 Organising Committee management data 2,550 Management data (previously unpublished): provided from partner’s internal systems.

Includes para athletes.
2.18 Birmingham 2022 Organising Committee Number of female athletes who competed Birmingham 2022 Organising Committee management data 2,272 Management data (previously unpublished): provided from partner’s internal systems.

Includes para athletes.
2.19 Birmingham 2022 Organising Committee Number of para athletes who competed Birmingham 2022 Organising Committee management data 311 Management data (previously unpublished): provided from partner’s internal systems.

Includes para athletes competing in para events only.
2.20 Birmingham 2022 Organising Committee Number of days of swimming and diving Birmingham 2022: sports 11  
2.21 Birmingham 2022 Organising Committee Number of days of cricket Birmingham 2022: sports 8  
2.22 Birmingham 2022 Organising Committee Number of days of gymnastics Birmingham 2022: sports 8  
2.23 Birmingham 2022 Organising Committee athletics, including the marathon Birmingham 2022: sports 7  
2.24 Birmingham 2022 Organising Committee Country which finished top of the medal table Birmingham 2022: medal standings Australia  
2.25 Birmingham 2022 Organising Committee Number of gold medals: Australia Birmingham 2022: medal standings 67  
2.26 Birmingham 2022 Organising Committee Number of silver medals: Australia Birmingham 2022: medal standings 57  
2.27 Birmingham 2022 Organising Committee Number of bronze medals: Australia Birmingham 2022: medal standings 54  
2.28 Birmingham 2022 Organising Committee Number of athletes competing: Team England Team England: athletes 433  
2.29 Birmingham 2022 Organising Committee Team England medals won at Glasgow 2014 Team England: Glasgow 2014 174  

3. Improving health and wellbeing

Read the highlights report: improving health and wellbeing

Venue legacy

Ref Data owner Data description Published / source Data point Notes
3.1 Birmingham 2022 Organising Committee Permanent capacity at Alexander Stadium Birmingham 2022 Organising Committee: Alexander Stadium 18,000  

Physical activity & wellbeing legacy

Ref Data owner Data description Published / source Data point Notes
3.2 Birmingham 2022 Organising Committee Total physical activity and wellbeing legacy investment by Department for Transport Birmingham 2022 Organising Committee: legacy plan £2 million  
3.3 Birmingham City Council Total physical activity and wellbeing legacy investment by Birmingham City Council Birmingham 2022 Organising Committee: legacy plan £1 million  
3.4 Birmingham 2022 Organising Committee Proportion of spectators who suggested they would increase their activity levels as a result of the Games: all Birmingham 2022 Organising Committee - spectator survey 43% The survey was carried out online and covers a sample of 23,000 individuals who had purchased tickets for a Commonwealth Games event.
3.5 Birmingham 2022 Organising Committee Proportion of spectators who suggested they would increase their activity levels as a result of the Games: under 25 Birmingham 2022 Organising Committee - spectator survey 71% The survey was carried out online and covers a sample of 23,000 individuals who had purchased tickets for a Commonwealth Games event.
3.6 Youth Sport Trust Number of Birmingham 2022 School Games events Sport England management data 1,947 Management data (previously unpublished): provided from partner’s internal systems.
3.7 Sport England Number of awards granted by Sport England to National Governing Bodies of sport Sport England: Birmingham 2022 Commonwealth Games funding 21  
3.8 Sport England Number of awards granted by Sport England’s Places and Spaces fund to local clubs Sport England management data 42 Management data (previously unpublished): provided from partner’s internal systems.
3.9 Sport England Number of non-competing Team England young athletes Sport England management data 954 Management data (previously unpublished): provided from partner’s internal systems.
3.10 Birmingham City Council / The Active Wellbeing Society Number of Active Street events Birmingham City Council management data 70 Management data (previously unpublished): provided from partner’s internal systems.
3.11 Birmingham City Council / Inspire Activity Number of Community Games events Birmingham City Council management data 8 Management data (previously unpublished): provided from partner’s internal systems.
3.12 Transport for West Midlands (TfWM) Funding for Cycling for Everyone initiative Birmingham 2022 Organising Committee: legacy plan £2 million  
3.13 Commonwealth Active Communities Lead Bodies Number of visits to Commonwealth Active Community events Sport England management data 73,160 Management data (previously unpublished): provided from partner’s internal systems.

Attendance figures from community events, meetings and consultation attendees. Some data is based on actual counts and others on estimates. Attendees do not have unique identifiers so there is a risk of double counting.
3.14 Sport England Number of awards granted by Sport England’s Birmingham 2022 Small Grants Fund to community clubs and organisations Sport England management data 112 Management data (previously unpublished): provided from partner’s internal systems.

4. Bringing people together

Read the highlights report: bringing people together

Ref Data owner Data description Published / source Data point Notes
4.1 Birmingham City Council Birmingham City Council investment in Commonwealth Games Community Fund Birmingham City Council: legacy plan £6 million  
4.2 Birmingham City Council Birmingham City Council investment in ‘Celebrating Communities’ fund. Birmingham City Council: legacy plan £2 million  
4.3 Birmingham City Council Number of council wards in Birmingham Birmingham City Council: legacy plan 69  
4.4 Birmingham City Council Number of organisations that delivered Community Fund projects Birmingham City Council management data 425 Management data (previously unpublished): provided from partner’s internal systems.
4.5 Birmingham City Council Number of Community Fund projects commissioned across Birmingham Birmingham City Council management data 493 Management data (previously unpublished): provided from partner’s internal systems.

Engaging young people

Ref Data owner Data description Published / source Data point Notes
4.6 Birmingham City Council Birmingham City Council investment in the Bring the Power youth programme Birmingham 2022 Organising Committee: legacy plan £500,000  
4.7 Birmingham 2022 Organising Committee Number of schools that participated in the Bring the Power school festival: England Birmingham 2022 Organising Committee management data 563 Management data (previously unpublished): provided from partner’s internal systems.
4.8 Birmingham 2022 Organising Committee Number of students who engaged with the Bring the Power school festival Birmingham 2022 Organising Committee management data 171,822 Management data (previously unpublished): provided from partner’s internal systems.
4.9 Birmingham 2022 Organising Committee Number of people who downloaded Bring the Power learning programme resources Birmingham 2022 Organising Committee management data 2,350 Management data (previously unpublished): provided from partner’s internal systems.
4.10 Birmingham 2022 Organising Committee Number of schools that participated in the Bring the Power school festival: Birmingham Birmingham 2022 Organising Committee management data 300 Management data (previously unpublished): provided from partner’s internal systems.
4.11 Birmingham 2022 Organising Committee Number of Perry Assemblies delivered in Birmingham Birmingham 2022 Organising Committee management data 82 Management data (previously unpublished): provided from partner’s internal systems.
4.12 Birmingham 2022 Organising Committee Number of students who participated in schools’ Birmingham 2022-inspired engagement days Birmingham 2022 Organising Committee management data 6,700 Management data (previously unpublished): provided from partner’s internal systems.

Figure includes Birmingham (720) and the West Midlands (5980).
4.13 Birmingham 2022 Organising Committee Number of workshops delivered in schools and community youth club settings Birmingham 2022 Organising Committee management data 563 Management data (previously unpublished): provided from partner’s internal systems.
4.14 Birmingham 2022 Organising Committee Amount awarded to local schools by Common Ground Grant fund Birmingham 2022 Organising Committee management data £28,000 Management data (previously unpublished): provided from partner’s internal systems.
4.15 Birmingham 2022 Organising Committee Number of local schools awarded Common Ground Grants Birmingham 2022 Organising Committee management data 28 Management data (previously unpublished): provided from partner’s internal systems.
4.16 Birmingham 2022 Organising Committee Number of children who participated in the launch of the national Bring the Power programme Birmingham 2022 Organising Committee management data 182 Management data (previously unpublished): provided from partner’s internal systems.
4.17 Birmingham 2022 Organising Committee Number of schools in West Midlands twinned with a school in the Commonwealth, through the Commonwealth Connections programme Birmingham 2022 Organising Committee: legacy plan 60  

Community engagement

Ref Data owner Data description Published / source Data point Notes
4.18 Birmingham 2022 Organising Committee Number of Community Hubs delivered Birmingham 2022 Organising Committee management data 34 Management data (previously unpublished): provided from partner’s internal systems.
4.19 Birmingham 2022 Organising Committee Number of Community Roadshow events held Birmingham 2022 Organising Committee management data 125 Management data (previously unpublished): provided from partner’s internal systems.
4.20 Birmingham 2022 Organising Committee Number of people who engaged with Community Roadshows and events Birmingham 2022 Organising Committee management data 183,000 Management data (previously unpublished): provided from partner’s internal systems.
4.21 Birmingham 2022 Organising Committee Number of Community Engagement Forums delivered Birmingham 2022 Organising Committee management data 18 Management data (previously unpublished): provided from partner’s internal systems.

The Birmingham 2022 Festival (cultural programme)

Ref Data owner Data description Published / source Data point Notes
4.22 Birmingham 2022 Organising Committee Additional investment in the Festival Birmingham 2022 Organising Committee: legacy plan £12 million  
4.23 Birmingham 2022 Organising Committee Number of people involved in the Critical Mass participation project Birmingham 2022 Organising Committee: legacy plan 245  
4.24 Birmingham 2022 Organising Committee Number of Creative City projects which took place in Birmingham Birmingham 2022 Organising Committee: legacy plan 107  
4.25 Birmingham 2022 Organising Committee Wondrous Stories event: number of people in the audience Birmingham 2022 Organising Committee management data 21,637 Management data (previously unpublished): provided from partner’s internal systems.
4.26 Birmingham 2022 Organising Committee Wondrous Stories event: number of days when performances took place Critical Mass 2022: Wondrous Stories 4  
4.27 Birmingham 2022 Organising Committee Wondrous Stories event: number of free performances Critical Mass 2022: Wondrous Stories 7  

The Queen’s Baton Relay

Ref Data owner Data description Published / source Data point Notes
4.28 Birmingham 2022 Organising Committee Number of days when the Queen’s Baton travelled: total Birmingham 2022 Organising Committee: legacy plan 294  
4.29 Birmingham 2022 Organising Committee Number of miles the Queen’s Baton travelled Birmingham 2022 Organising Committee: legacy plan 87,000 Figure used in the report (90,000) is rounded to the nearest 10,000.
4.30 Birmingham 2022 Organising Committee Number of nations and territories visited by the Queen’s Baton Birmingham 2022 Organising Committee: legacy plan 72  
4.31 Birmingham 2022 Organising Committee Number of days when the Queen’s Baton travelled: international Birmingham 2022 Organising Committee management data 269 Management data (previously unpublished): provided from partner’s internal systems.
4.32 Birmingham 2022 Organising Committee Number of English towns visited by the Baton Birmingham 2022 Organising Committee: legacy plan 180  
4.33 Birmingham 2022 Organising Committee Number of local authorities visited by the Baton Birmingham 2022 Organising Committee management data 110 Management data (previously unpublished): provided from partner’s internal systems.
4.34 Birmingham 2022 Organising Committee Number of Batonbearers Birmingham 2022 Organising Committee: legacy plan 7,500  
4.35 Birmingham 2022 Organising Committee Number of publicly nominated England Batonbearers Birmingham 2022 Organising Committee: legacy plan 2,022  

5. Being a catalyst for change

Read the highlights report: being a catalyst for change

Sustainability

Ref Data owner Data description Published / source Data point Notes
5.1 Severn Trent Acres of Commonwealth Legacy Forest planned Birmingham 2022 Organising Committee: legacy plan 2,022    
5.2 Severn Trent Number of Tiny Forests planted Birmingham 2022 Organising Committee: legacy plan 72    
5.3 Canals and River trust Miles of canals cleaned Birmingham 2022 Organising Committee: legacy plan 22    
5.4 Birmingham 2022 Organising Committee Number of electric vehicles in Organising Committee fleet Birmingham 2022 Organising Committee management data 252 Management data (previously unpublished): provided from partner’s internal systems.  

Transport

Ref Data owner Data description Published / source Data point Notes
5.5 Transport for West Midlands Footfall at Birmingham New Street station during the Games Transport for West Midlands Data Insight Service 2 million Management data (previously unpublished): provided from partner’s internal systems. Data captured by Network Rail and supplied to West Midlands Combined Authority.

Days reported: 28 July to 8 August 2022. Figure is rounded to the nearest million.
5.6 Transport for West Midlands Number of spectator shuttle buses Transport for West Midlands Data Insight Service 2,938 Management data (previously unpublished): provided from partner’s internal systems.

Figure relates to the total number of buses deployed on the network over the course of the Games. The number of buses deployed on a single day varied depending on demand.
5.7 Transport for West Midlands Number of spectators who travelled by bus Transport for West Midlands Data Insight Service 650,000 Management data (previously unpublished): provided from partner’s internal systems.
5.8 Transport for West Midlands Number of cycle hire bike rides Transport for West Midlands Data Insight Service 28,000 Management data (previously unpublished): provided from partner’s internal systems.
5.9 Transport for West Midlands Percentage increase in bikes hired through the West Midlands Cycle Hire scheme Transport for West Midlands Data Insight Service 131% Management data (previously unpublished): provided from partner’s internal systems.

Figure shows increase in bike hire relative to the 3-month period prior to the Games.
5.10 Transport for West Midlands Number of personal bikes that used cycle parking facilities at Games venues Transport for West Midlands Data Insight Service 7,558 Management data (previously unpublished): provided from partner’s internal systems.

6. Helping the region grow and succeed

Read the highlights report: helping the region grow and succeed

Ref Data owner Data description Published / source Data point Notes
6.1 Transport for West Midlands Footfall in Birmingham city centre Transport for West Midlands Data Insight Service 5,118,055 Management data (previously unpublished): provided from partner’s internal systems. Data provided by weekly footfall reports for the Central Business Improvement District (BID).

Days reported: 25 July to 8 August 2022. Figure used in the report (over 5 million) is rounded to the nearest million.
6.2 Transport for West Midlands Percentage increase in Birmingham city centre footfall Transport for West Midlands Data Insight Service 200% Management data (previously unpublished): provided from partner’s internal systems.

Figure compares data from the period of 25 July to 8 August in 2022 (1,704,238) to the same period in 2021 (5,118,055). Figure is rounded to the nearest percentage point.

Job creation

Ref Data owner Data description Published / source Data point Notes
6.3 West Midlands Combined Authority Number of jobs and skills opportunities created by the Games Birmingham 2022 Organising Committee: legacy plan 40,000  
6.4 West Midlands Combined Authority Amount of funding invested in the Jobs and Skills Academy by the West Midlands Combined Authority (Adult Education Budget) Birmingham 2022 Organising Committee: legacy plan £5 million  
6.5 West Midlands Combined Authority Number of people trained in key Games-related occupations (security, stewarding, hospitality, logistics and cleaning) West Midlands Combined Authority management data 7,563 Management data (previously unpublished): provided from partner’s internal systems.
6.6 West Midlands Combined Authority Amount of funding secured for the Find Your Future project Birmingham 2022 Organising Committee: legacy plan £5.2 million  
6.7 West Midlands Combined Authority Number of local people supported into employment and training through Find your Future Birmingham 2022 Organising Committee: legacy plan 3,500 Figure is an estimate, including actual data and projection of future delivery to the end of the project (December 2023).
6.8 West Midlands Combined Authority Amount of funding awarded by the National Lottery Community Fund to West Midlands Combined Authority, to connect young people to Commonwealth Games opportunities West Midlands Combined Authority management data £812,000 Management data (previously unpublished): provided from partner’s internal systems.
6.9 West Midlands Combined Authority Number of young people connected to Commonwealth Games opportunities West Midlands Combined Authority management data 1,000 Management data (previously unpublished): provided from partner’s internal systems.
6.10 West Midlands Combined Authority Amount of funding invested by the Jobs and Skills Academy to train employees in higher-level skills West Midlands Combined Authority management data £1 million Management data (previously unpublished): provided from partner’s internal systems.

Volunteers

Ref Data owner Data description Published / source Data point Notes
6.11 Birmingham 2022 Organising Committee Number of volunteer opportunities ringfenced for young people aged 14-17 Birmingham 2022 Organising Committee management data 500 Management data (previously unpublished): provided from partner’s internal systems.
6.12 Birmingham 2022 Organising Committee Number of hours of training offered to volunteers Birmingham 2022 Organising Committee management data 250,000 Management data (previously unpublished): provided from partner’s internal systems.

Figure is approximate, and has been rounded to the nearest 10,000.
6.13 Birmingham 2022 Organising Committee Number of volunteering hours available Birmingham 2022 Organising Committee management data 1 million Management data (previously unpublished): provided from partner’s internal systems.

Figure is approximate, and has been rounded to the nearest 100,000.
6.14 Birmingham 2022 Organising Committee Percentage of volunteers from the West Midlands Birmingham 2022 Organising Committee management data 63% Management data (previously unpublished): provided from partner’s internal systems.
6.15 Birmingham 2022 Organising Committee Percentage of female volunteers Birmingham 2022 Organising Committee management data 61% Management data (previously unpublished): provided from partner’s internal systems.
6.16 Birmingham 2022 Organising Committee Percentage of volunteers who self-reported as being from ethnically diverse backgrounds Birmingham 2022 Organising Committee management data 21% Management data (previously unpublished): provided from partner’s internal systems.
6.17 Birmingham 2022 Organising Committee Number of young people (aged 16-24) recruited as volunteers as part of the Gen22 youth social action programme Birmingham 2022 Organising Committee management data 759 Management data (previously unpublished): provided from partner’s internal systems.

7. Putting us on the map

Read the highlights report: putting us on the map

Business and Tourism Programme (BATP) and UK House

Ref Data owner Data description Published / source Data point Notes
7.1 West Midlands Combined Authority Total UK government investment in the Business and Tourism Programme Birmingham 2022 Organising Committee: legacy plan £21.3 million  
7.2 West Midlands Combined Authority Total West Midlands Combined Authority investment in the Business and Tourism Programme Birmingham 2022 Organising Committee: legacy plan £2.6 million  
7.3 West Midlands Combined Authority Number of inward investment decisions secured through the Business and Tourism Programme West Midlands Combined Authority management data 23 Management data (previously unpublished): West Midlands Growth Company’s customer relationship management system.

Data represents a running total from the start of the programme until 11 August 2022.

Additional information on methodology.**

7.4 Department for International Trade Number of businesses engaged with through the Business and Tourism Programme to stimulate trade and investment deals. Department for International Trade - management data 2,527 Management data (previously unpublished): provided from partner’s internal systems.

Figure relates to direct meetings or attendance of unique businesses (UK or overseas) with elements of the DIT BATP activity.

Data represents a running total from the start of the programme until 31 August 2022.
7.5 West Midlands Combined Authority Number of meetings / conferences / sport events landed through the Business and Tourism Programme West Midlands Combined Authority management data 10 Management data (previously unpublished): West Midlands Growth Company’s customer relationship management system.

Data represents a running total from the start of the programme until 11 August 2022. Additional information on methodology.**
7.6 West Midlands Combined Authority Marketing and media audience reached through the Business and Tourism Programme West Midlands Combined Authority management data 786.7 million Management data (previously unpublished) provided by the West Midlands Growth Company via the Mediacom audience tool (3rd party supplier).

Data represents a running total from the start of the programme until 11 August 2022.
7.7 West Midlands Combined Authority Number of countries the Business and Tourism Programme marketing and media coverage reached West Midlands Combined Authority management data 18 Management data (previously unpublished) provided by the West Midlands Growth Company via the Mediacom audience tool (3rd party supplier).

Data represents a running total from the start of the programme until 11 August 2022.
7.8 West Midlands Combined Authority Number of people who used the digital platform for visitor engagement West Midlands Combined Authority management data 5.9 million Management data (previously unpublished): West Midlands Growth Company’s customer relationship management system.
7.9 Department for International Trade Number of days when UK House was open for events Department for International Trade management data 8 Management data (previously unpublished): provided from partner’s internal systems.
7.10 Department for International Trade Number of sessions, panels, clinics and workshops delivered through the UK House programme Department for International Trade management data 90 Management data (previously unpublished): provided from partner’s internal systems.
**To ensure BATP activity is additional to business as usual activity, the initial lead for landings/wins reported (inward investment, capital investment, meetings, conferences, and sport events) must have come from:
- a BATP-funded in-market lead generation agency
- a BATP event, meeting, sales mission or other funded programme
- a piece of research/targeting undertaken by BATP-funded staff
- an enquiry generated by a BATP-funded website or stimulated by marketing campaigns/collateral
- another source (e.g. a phone call or email), but landed by BATP-funded staff and/or progressed using BATP collateral and resources

Broadcast

Ref Data owner Data description Published / source Data point Notes
7.11 BBC BBC Sport coverage (Birmingham 2022): number of streams BBC media centre: Commonwealth Games 57.1 million Figure includes streams throughout the 11 -day event.
7.12 BBC BBC Sport coverage (Gold Coast 2018): number of streams BBC media centre: Commonwealth Games 9 million  
7.13 BBC BBC Sport coverage (Glasgow 2014): number of streams BBC media centre: Commonwealth Games 8.2 million  
7.14 BBC BBC TV coverage (Birmingham 2022): number of viewers BBC media centre: Commonwealth Games 28.6 million  
7.15 BBC BBC TV coverage (Birmingham 2022): highest viewing peak BBC media centre: Commonwealth Games 6.6 million  
7.16 BBC BBC TV coverage (Birmingham 2022): number of viewers - women’s 4x400m relay BBC media centre: Commonwealth Games 5.1 million  
7.17 BBC BBC TV coverage (Birmingham 2022): number of viewers - men’s 200m final BBC media centre: Commonwealth Games 4.2 million  
7.18 BBC BBC Sport website (Birmingham 2022): number of visitors BBC media centre: Commonwealth Games 14.3 million  
7.19 BBC BBC Sport website (Birmingham 2022): number of views - highlights BBC media centre: Commonwealth Games 10.7 million  
7.20 Birmingham 2022 Organising Committee Opening Ceremony (Birmingham 2022): number of countries receiving live broadcast Birmingham 2022 newsroom report 134  
7.21 BBC BBC TV coverage (Birmingham 2022): peak UK viewers - Opening Ceremony BBC media centre: Commonwealth Games 5.2 million  
7.22 BBC BBC TV coverage (Birmingham 2022): number of viewers - Closing Ceremony BBC media centre: Commonwealth Games 4.8 million  

8. Legacy

Read the highlights report: legacy

Ref Data owner Data description Published / source Data point Notes
8.1 Birmingham 2022 Organising Committee Number of United by 2022 projects Birmingham 2022 Organising Committee - management data 75 Management data (previously unpublished): provided from partner’s internal systems.

Figure is approximate and accurate as of August 2022.