Research and analysis

Behavioural science messaging trial: make your next car electric

Analysis of a message trial to encourage the sale of electric cars.

• From: Office for Zero Emission Vehicles, Department for Transport, Driver and Vehicle Licensing Agency, and Cabinet Office
• Published: 1 February 2021

Documents

Make your next car electric: a behavioural science messaging trial

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Details

The Department for Transport (DfT), Driver and Vehicle Licensing Agency (DVLA) and Cabinet Office (CO) ran a behavioural trial to investigate messaging to best encourage electric vehicle uptake, supporting the government’s net-zero ambitions.

This document shows the research and analysis of the trial, which took place over a 130-day period from 6 March 2020.

Published 1 February 2021