Decision

3 September 2015: promotion of Zantac 75 by Omega Pharma

Published 22 October 2015

As part of MHRA’s regular review of advertising, we reviewed a television advert by Omega Pharma that featured Rapidol Express (a device) and Zantac 75 (a medicine). We were concerned that it did not include an invitation to read the label or leaflet.

Omega informed MHRA that the advert in question was no longer in use and that steps had been taken to ensure that all future adverts for medicines would include the statutory wording.