Research and analysis

Post drink driving ‘Personal consequences’ evaluation: Christmas 2010 and 2011

Evaluation of the Christmas drink drive ‘Personal Consequences’ campaign used in 2010 and 2011.

This publication was withdrawn on

This is no longer being updated, although an evaluation of the ‘Personal consequences’ campaign from 2007 was completed in May 2014.

Documents

THINK! road safety campaign evaluation January 2012

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THINK! road safety campaign evaluation January 2011

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Details

The report evaluates the Christmas 2010 and 2011 campaigns for:

  • awareness
  • communication
  • measuring attitudes towards drink driving

The evaluation reports were completed in January 2011 and January 2012.

Published 15 January 2012