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Research and analysis

Post drink driving ‘Personal consequences’ evaluation: Christmas 2010 and 2011

Evaluation of the Christmas drink drive ‘Personal Consequences’ campaign used in 2010 and 2011.

From:
Department for Transport
Published:
15 January 2012

This publication was withdrawn on

This is no longer being updated, although an evaluation of the ‘Personal consequences’ campaign from 2007 was completed in May 2014.

Documents

THINK! road safety campaign evaluation January 2012

PDF, 2.7 MB, 66 pages

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THINK! road safety campaign evaluation January 2011

PDF, 3.2 MB, 66 pages

This file may not be suitable for users of assistive technology.

Request an accessible format
If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email webmasterdft@dft.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Details

The report evaluates the Christmas 2010 and 2011 campaigns for:

  • awareness
  • communication
  • measuring attitudes towards drink driving

The evaluation reports were completed in January 2011 and January 2012.

Updates to this page

Published 15 January 2012

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