If you use assistive technology (such as a screen reader) and need a
version of this document in a more accessible format, please email email@example.com.
Please tell us what format you need. It will help us if you say what assistive technology you use.
The ‘Personal Consequences’ drink drive campaign launched in July 2007, using a variety of communication activities to try to persuade drivers to avoid drinking and driving. Young male drivers aged 17 to 29 are the core target group for the campaign.
The aims of the campaign are:
to increase awareness of the personal consequences of a drink driving conviction
to encourage the belief that 1 to 2 drinks are too many before driving
to reinforce and build the social stigma around drink driving