Research and analysis

THINK! drink drive ‘Personal consequences’ evaluation: 2007 to May 2014

Evaluation of the ‘Personal Consequences’ campaign which launched launched in July 200 targeting young male drivers aged 17 to 29.

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THINK! drink drive evaluation 2014

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Report into the activity and success of the ‘Personal Consequences’ drink drive campaign which launched in July 2007. The period of evaluation and comparison was between 2007 and to May 2014, the last major campaign period.

The evaluation report was completed in June 2014.

Published 8 July 2014