Research and analysis

THINK! drink drive ‘Personal consequences’ evaluation, June 2014

The June 2014 THINK! drink drive evaluation document about the ‘Personal Consequences’ campaign launched in July 2007.

Document

THINK! drink drive evaluation 2014

This file may not be suitable for users of assistive technology. Request an accessible format.

If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email webmasterdft@dft.gsi.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Details

The ‘Personal Consequences’ drink drive campaign launched in July 2007, using a variety of communication activities to try to persuade drivers to avoid drinking and driving. Young male drivers aged 17 to 29 are the core target group for the campaign.

The aims of the campaign are:

  • to increase awareness of the personal consequences of a drink driving conviction
  • to encourage the belief that 1 to 2 drinks are too many before driving
  • to reinforce and build the social stigma around drink driving
Published 8 July 2014