UK Trade and Investment (UKTI) are running a ‘Fundamentals for Success in the US Market’ business programme. This is supported by the Ellis Goodman Foundation. It being held at the Kellogg School of Management in Illinois, one of the most distinguished business management schools in the US.
Purpose of the programme
The programme will run from 4 to 9 October 2015, inclusive. As the world’s largest economy, the US is an attractive market for UK MSBs. However, the US market is complex because of its size and diverse geography.
The UKTI US Scholarship offers UK-based MSBs which are ready to export to the US a unique opportunity to complete a 5 day programme. It’s been created to identify the main issues and actions UK MSBs must consider to enhance their presence in the US. It helps businesses develop an effective long term strategy and trading relationships in this challenging, dynamic and rewarding market.
What is provided
The content is broad yet practical. It includes interaction with US based business experts and experienced practitioners.
Subjects covered include:
- negotiating practices and styles in the US
- economic, legal and regulatory environments in the US
- developing strong business networks
- building a compelling brand
- technology, social media and mobile marketing
- selecting and managing channel partners
Who should apply
Places will be awarded to those candidates and companies best placed to take advantage of this significant opportunity. The programme is specifically aimed at senior level representatives from UK exporting MSBs with the resources and strategy in place to apply themselves to the US market.
People attending the course have to be in a position to direct and influence the strategic decision-making process for their company’s US business plan. They will also need to make the commitment to attend briefing meetings and the whole of the course.
The cost of tuition and accommodation whilst at the Kellogg School is included in the offer. Flight costs, accommodation and other expenses are not included.
In September 2014, Origin Global took part in the US Scholarship Programme. They have since gone on to build a successful US business.
Ben Brocklesby, Sales and Marketing Director, Origin Global Ltd said:
…the Kellogg course was one of the best things I’ve ever done.
How to Apply
Complete the email@example.com. The closing date for applications is Thursday 25 June 2015.
and send it to:
Shortlisted applicants will be invited for interview in July at the UKTI office in London. UKTI will host a briefing for successful applicants in August.
If you would like further details of the US Scholarship Programme, or have any questions about the application process, please contact Colin Baron, Tel +44 (0)2072154796, Email firstname.lastname@example.org.