The British Ambassador to Finland, Sarah Price, welcomed a host of journalists, beauty bloggers and retailers from Finland to her Residence in mid October for the launch of a new Tangle Teezer hair brush.
In welcoming her guests, Sarah celebrated the achievements of British products in the Nordic markets. The Tangle Teezer first received publicity after appearing on the UK Dragons Den in 2007, and they have since launched in 58 countries. The company has also been awarded the Queen’s Award for Enterprise as well as the Queen’s award for Innovation and are used as a case study in the Exporting is GREAT campaign. The inventor and CEO of Tangle Teezer, Shaun Pulfrey, spoke about his passion behind building an international brand, and the drive needed to develop the ideas.
The product launch was delivered in conjunction with the local Tangle Teezer representative Nordic Beauty Import, and the UK Trade & Investment team at the British Embassy. A product launch is one of a number of services UK Trade & Investment provides for UK enterprises wanting to do business in Finland, or for Finnish business wanting to invest in the United Kingdom.
For more information on UK Trade & Investment’s services, please visit UKTI’s webpage.