Some of the country’s top holiday brands have signed up to a new discount scheme inspired by London 2012.
Speaking at the World Travel Market, Culture Secretary Jeremy Hunt announced that firms including Bourne Leisure, Superbreaks and Hoseasons are taking part in the 20.12 per cent discount scheme.
The initiative will be launched next year by VisitEngland as part of a campaign to use the Games to boost domestic tourism. Under the scheme, holidaymakers booking a UK short break before the closing ceremony of the Paralympic Games will be eligible for a 20.12 per cent discount.
Mr Hunt urged tourism businesses around the country to make the most of a “once-in-a-lifetime opportunity” to showcase the best of Britain.
“We want to show all the wonderful things Britain has to offer to an international audience, but next year will be the perfect opportunity for more of us to holiday in the UK,” he added. “With so much going on, and the fantastic 20.12% discount scheme, it’s a great opportunity to see what Britain has to offer.”
The Culture Secretary also announced that he will be taking a ‘regional roadshow’ around the country to promote the tourism, cultural and business opportunities of the 2012 Games, beginning in Cumbria on Wednesday.
“This is a Games for everyone, not just London, and it’s the perfect chance for communities everywhere to make the very most of it,” Mr Hunt said.
The Government is set to invest a further £39 million in the recently-launched GREAT campaign to promote the UK as a great place to visit, study and work. Including some of this new money, plus private sector support, VisitBritain will invest about £127 million in overseas promotion.