Press release

Sir Terence Conran joins drive to build higher quality homes

This news article was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government

Housebuilders challenged to prove the quality of new-build homes Star of the British design industry Sir Terence Conran is to work with the…

Housebuilders challenged to prove the quality of new-build homes

Star of the British design industry Sir Terence Conran is to work with the Government to help create a new competition to give communities a chance to design their own neighbourhoods, Housing Minister Grant Shapps announced today.

It comes as Sir Terence and the Minister call on housebuilders to involve local people as early as possible in the design of new homes - helping to encourage communities to say yes to new housing.

The competition will be launched at a forthcoming summit this Autumn with communities invited to submit their designs for Sir Terence and other design industry stalwarts to judge.

It comes as Mr Shapps lays down the gauntlet to developers to tackle the mistaken belief among too many people that new-build properties are potential ‘homes from hell’.

Designing with local needs in mind

At the forthcoming summit, Sir Terence and Grant Shapps will urge developers to get the public involved in their design process from the very start - ensuring the homes they want and need are built in their area, meeting local demand and making them easier to sell.

But Mr Shapps will argue there is another benefit to community involvement - proving to sceptics that new-build properties are well-built and of good quality design.

The Minister will say that all too often, tales of badly designed ‘homes from hell’ give new developments a bad reputation before they even get off the ground - when in fact many new build homes are at the height of modern design.

Polls have shown that a significant number of prospective buyers believe that new-builds are badly designed and built. And three-quarters of people would embrace more housing in their area if they knew it was better designed.

Mr Shapps will say it is unfair to tar all newly built homes with the same brush, and will call on developers to “prove the pessimists wrong” by taking more responsibility to get local communities back on side.

Grant Shapps said:

I’m delighted that Sir Terence Conran, a leading light of the design industry, is helping us launch this competition, which will harness the creativity of communities up and down the country as they consider how they want their local areas to look.

But this is part of a wider point about the need to build more homes, which can’t happen without getting local people onside and turning NIMBYs into YIMBYs (Yes in My Back Yard). To do this, residents must be involved in the design of new developments from the outset - helping to build the homes communities want and need and meeting demand from local buyers.

And by doing this, housebuilders can finally tackle the belief that new-builds are potential ‘homes from hell’, proving the pessimists wrong and clearly demonstrating how well-designed and built their properties really are.

Sir Terence Conran said:

The design of an area has a significant and lasting impact on the quality of life of its residents - it’s therefore vital that local people have a say over how their communities look and feel.

“I want the competition to inspire communities up and down the country to really think about the places in which they want to live, what they want to see and how they can make a difference. I look forward to launching it later this year, and seeing how creative Britain can be.”

The Government is putting the framework in place for developers to engage their neighbours early.

  • New local plans, introduced in planning reforms, encourage people’s active involvement in neighbourhood planning.
  • The new Community Right to Build allows communities to approve local developments without the need for the normal planning process.
  • The Community Infrastructure Levy raises funds from new developments to build the public infrastructure the neighbourhood wants, like park improvements or a new health centre.
  • The New Homes Bonus lets communities see the benefits of local growth by rewarding new developments.

Notes to Editors

  1. Read details of the Home Builders Federation Customer Satisfaction Survey

  2. The 2010 Public Attitudes Survey by the former National Housing And Planning Advisory Unit (NHPAU) said found that just under three out of four (73 per cent) said they would support more homes if they were well designed and in keeping with the local area. Please see further details. And the 2011 YouGov poll showed that 31 per cent of people would not consider buying a home built in the last 10 years, or would only consider it as a last resort. Of these, 60 per cent said it was because the rooms are too small, 46 per cent said they lack style, and 45 per cent were concerned about the lack of outside space.