Kew provides vital botanical and fungal expertise that’s used all over the world, and the Campaign aims to raise £100 million over five years to strengthen Kew and help build a more resilient planet.
Around half of Kew’s annual running costs of £50 million come from Defra. Kew generates the other half from entrance fees, membership, shops, restaurants, commercial activity, research grants and individual donations.
The major aims of the campaign are to conserve and restore habitats, preserve Kew’s heritage and educate the next generation. For more information about the Breathing Planet campaign see the video below.