Press release

New rules to better protect children from inappropriate video game content

This news article was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government

From today, it is a criminal offence to sell video games with a “12” rating to those younger than that age.

From today, it is a criminal offence to sell video games with a “12” rating to those younger than that age, in the latest move by government to ensure children are protected from unsuitable material.

The new rules are part of a transformation in the way in which video games are regulated. A new system simplifying the ratings system comes into effect today after Parliament passed the Video Recordings (Labelling) Regulations 2012. Video games will now be classified by a single authority and anyone convicted of selling restricted games to under-age children could face hefty fines or a prison sentence.

Culture Minister Ed Vaizey said:

“The UK has one of the most dynamic and innovative video games industries in the world, and the games they produce not only entertain millions, but can also educate and foster creativity. Today’s simplification of the ratings system benefits both industry and consumers and will help ensure that the millions of games sold in the UK each year are being played by the audiences they were intended for.”

All games will now be age-rated by the Video Standards Council (VSC) under the Pan-European Games Information (PEGI) system. The clearly displayed PEGI age rating on the packaging will be accompanied by information about the type of content that led to the game receiving its classification.

Many consumers will be familiar with the PEGI age ratings that have already been applied voluntarily by publishers to many video games but some video games have had to be additionally rated by the British Board of Film Classification (BBFC). The new law ends the dual system, gives legal backing to PEGI 12, 16 and 18 ratings and will result in clearer, unambiguous guidance about the suitability of games content for specific age groups.

The government is committed to better protecting children from exposure to inappropriate material. Tanya Byron’s “Safer Children in a Digital World” and Reg Bailey’s “Letting Children be Children” reviews for government have been instrumental in identifying ways in which industry, government and retailers can work together to ensure children only get access to material that is suitable for their age. Parents have expressed concern about lack of control over materials their children can access, and want more tools and information like this new classification system. In line with recommendations from the Bailey and Byron reviews, government is also looking at what steps need to be taken relating to advertising, music videos and the internet to make the digital world a safer place for young people.

Video games publishers have welcomed the new system and are prepared for the new classification and product labelling requirements. Some retailers already voluntarily apply the “12” age restriction at point of sale but Trading Standard Officers will be working with all retailers over the next few months to help them manage the transition.

To coincide with the change in legislation, Ukie (The Association for UK Interactive Entertainment) has launched the Control.Collaborate.Create. campaign, which includes the re-launch of the website, a resource for parents and the industry providing further information about video games ratings. It also offers real family stories and suggestions on how video games can be a creative and collaborative experience for all the family.

Notes to editors

  1. For more information on the PEGI Rating system, including the classification symbols and their meanings, visit the PEGI website.

2. The maximum punishment for selling a non-exempt video game to someone who does not meet the age classification is up to six months in prison and a fine of up to £5,000. Supplying a non-exempt game without an age-rating will be punishable by up to two years in prison and an unlimited fine.

  1. Until now, most video games sold in the UK were voluntarily age rated under the Europe-wide PEGI system. However, any game with certain content, such as gross violence or human sexual material, also had to be classified by the British Board of Film Classification. Under the new system, all video games will be rated under the PEGI system by the Video Standards Council unless they contain explicit sexual content that warrants a R18 rating. In such circumstances the BBFC would classify the game.

  2. The changes to the video games classification system follow recommendations made in the Byron Review, a subsequent public consultation on options and then primary legislation provisions made in the Digital Economy Act. The Byron Review “Safer Children in a Digital Age” can be seen at

  3. The Bailey Review “Letting Children be Children”, and an update on progress made on reforms can be seen at

  4. The consultation on Exemptions to the Video Recordings Act and on Advertising in Cinemas is open until 01.08.12

  5. The consultation on Parental Internet Controls can be seen on the Department for Education website and is open until 06.09.12

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