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Mayor Johnson is ‘GREAT’ in Shanghai

On 16 October, the Mayor of London took to a Brompton bike at an event hosted by Consul General to promote the strength of British exports to China in Shanghai.

This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government

On 16 October, the Mayor of London took to a Brompton bike at an event hosted by Consul General to promote the strength of British exports to China in Shanghai.
On 16 October, the Mayor of London took to a Brompton bike at an event hosted by Consul General to promote the strength of British exports to China in Shanghai.

The Mayor of London, Boris Johnson, rode the famous London produced bike on the spectacular roof terrace of the Indigo hotel, 30 stories above the Bund. It was the Mayor’s second stop on a six day trade mission to China focused on trade, investment, higher education and tourism, both between London & China, and vice-versa.

Boris Johnson, said:

Economic growth in China is nothing short of staggering and the opportunities that it presents for London are huge. As China moves onto its next stage of development there’s massive potential for London businesses to export their expertise and set up shop in Shanghai.

Consul General, Brian Davidson commented:

We welcome the Mayor’s visit which shows that the UK and China are vibrant partners for growth. This week’s visa announcement from the British Government forms part of the UK’s commitment to make it easier for Chinese people to visit the UK.

The media coverage of this Shanghai GREAT event is a success in both traditional media and social media, reaching a TV audience in the 10s of millions, hitting the front covers of two local daily newspapers. On the Consulate’s weibo account alone this GREAT event reached out to an estimated 3 million people. It is the first time that GREAT branding has appeared on the Front page of two influential local newspapers (Oriental Morning Post and Metro Express), with a potential visibility rating of 65.5 million in total.

The GREAT Britain campaign is the Government’s most ambitious international marketing campaign ever and showcases the very best of what Britain has to offer in order to encourage the world to visit, study and do business with the UK. It is part of the Prime Minister’s ‘global race for growth’ and supports the UK’s Olympic Legacy programme.

The campaign uses impactful tourism, education and inward investment messages (TV, press, outdoor posters, train wraps, social media etc) to reach our audiences. These messages are organised around a series of ‘pillars’ – Heritage, Culture, Countryside and Sport for Tourism audiences, Business, Innovation, Entrepreneurs, Technology, Creativity and Green for businesses and investors and Knowledge for students.

Published 17 October 2013