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Keeping children safe online: Children’s Minister welcomes Dixons Retail Plc action

Tim Loughton welcomes the commitment by Dixons Retail Plc to promote the Click Clever, Click Safe campaign.

This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government

The Children’s Minister, Tim Loughton, today welcomes the commitment by Dixons Retail Plc to promote the UK Council for Child Internet Safety (UKCCIS) Click Clever, Click Safe campaign through all their PC World and Currys stores, through in-store promotion and on till receipts.

The announcement comes on the day of the second UKCCIS annual summit, which brings together mobile phone companies, social networking providers and children’s charities to help keep children safe online.

Welcoming the news Tim Loughton said:

It’s fantastic that Dixons Retail are going to promote the ‘Click Clever Click Safe’ campaign so widely to their customers, and through all the PC World and Currys stores. I commend their innovative and responsible work to help keep children safe online.

Parents have told us they need support to keep in touch with their children’s online activities, as they would in the offline world. That’s why it’s such great news that Dixons Retail will be pointing parents to the campaign through in-store promotion and printing on receipt wallets.

This is an excellent example of how industry is playing its part and the UK Council for Child Internet Safety is working to raise awareness of online dangers to children and parents.

The Click Clever Click Safe campaign is designed to give parents the confidence to help their children enjoy the internet safely and to help children and young people understand how their online experiences can expose them to risks. The Click Clever Click Safe Code has been created with three simple, memorable actions: ‘Zip it, Block it, and Flag it’.

Zip It is about keeping personal stuff private. Block It is about blocking people who send nasty messages, and Flag It is about helping children to flag up with someone they trust if anything upsets them online, or someone asks to meet them offline.

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Published 14 June 2011