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If They’re Gone... campaign supports World Rhino Day

Defra supports World Rhino Day, Sunday 22 September.

This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government


Poaching is a huge threat to the survival of rhinos and it is estimated there are only around 28,000 rhinos left in the wild. Defra’s If They’re Gone… campaign is supporting World Rhino Day (22 September) which celebrates all five species of rhino: Black, White, Greater one-horned, Sumatran and Javan rhinos.

The If They’re Gone… campaign launched in March 2013, involves more than 20 organisations from key wildlife groups, zoos and safari parks. The campaign aims to raise awareness and highlight the threats to rhinos along with three other iconic endangered species tigers, elephants and orangutans.

The campaign calls on the public to:

  • think before you buy anything that could be made from or contain body parts of endangered species
  • ask where products have come from and if they have been produced sustainably
  • get involved and support wildlife conservation programmes
  • spread the word - tell your friends and family about tigers, rhinos, elephants and orangutans and how important it is to help protect them
  • report any suspicious activity concerning the buying and selling of wildlife products to your local police

The If They’re Gone… campaign is running for a full year and for more information visit the ‘If They’re Gone…’ Facebook page

Rhino infographic
Published 22 September 2013