The UK officially booked its place at the Milan Expo 2015 Universal Exposition today. A participation agreement was signed committing to build a pavilion which will showcase the best of UK research, innovation and entrepreneurship. It plans to deliver a high-impact participation in Milan under the theme: ‘Grown in Britain, Shared Globally’.
A powerful story from the UK
Feeding the planet is a global challenge. The UK comes to Milan with a powerful story to tell about how it is innovating in science and technologies needed to address that challenge. The UK will demonstrate:
modern Britain is uniquely open, creative, diverse and collaborative
our unique outlook is generating world-leading breakthroughs in agri-tech, plant science, animal health, food safety, and the food and drink sectors
A truly novel experience
The UK representation will transcend bricks and mortar, and deliver a truly novel experience, whether to visitors coming to Milan next year, or to virtual visitors from around the globe. We look forward to forging long-lasting partnerships as a legacy of this global event.
UK Trade Minister Lord Livingston said:
Through the UK Pavilion we will reach millions of people around the globe and build on the positive perception established by the UK Pavilion at Shanghai Expo 2010 and the London 2012 Olympic Games.
UK’s contribution to an exceptional Universal Expo
UK Commissioner General Hannah Corbett, speaking at the signing ceremony for UK participation in the Milan Expo said:
The success of Expo 2015 matters for Italy and for all those investing in this universal event. We are confident that Italy will deliver an exceptional Universal Expo and want to make a full contribution to its success. This is a fantastic opportunity for Italy and also for Britain and the British creative, business, research and development communities to show to the world everything that we are doing to rise to the challenge of feeding the planet.
Theme chosen by the UK
We are very pleased with the quality of the United Kingdom participation in the Universal Exposition said Giuseppe Sala, Commissioner of the Italian Government for Expo Milano 2015.UK has interpreted the Theme in a way which perfectly mirrors the history of the Country that in 1851 hosted in London the first edition of this extraordinary event. Innovation, research and technology to improve the world and the quality of people’s life. These are the key words of this event, the real baton which countries that have had the honour of hosting have then passed on. A mission that Expo Milano 2015 wants to respect and value, inviting all participant countries to share experiences and knowledge in order to ensure a better future for all.
Information for UK companies interested in the UK participation at Milan Expo will be available at UK at Milan Expo 2015.
Raffaella Previtera, Head of Communications Team