News story

Design competition launched for UK pavilion at Milan Expo 2015

Companies are invited to submit proposals for an innovative design for the UK pavilion at Milan Expo.

Milan Expo 2015 logo

Creatives have the opportunity to create a unique and high impact design to represent the UK at the Milan Expo 2015. The successful party will represent the Expo theme in a way which creates the most original, inspiring and memorable visitor experience possible.

The Expo will:

  • demonstrate the theme ‘Feeding the Planet, Energy for Life’

  • address one of the key questions of our age, how do we ensure sufficient, good, healthy and sustainable food for all

A total of 20 million visitors are expected at the Expo over six months.

Christine Losecaat, Creative Director for the UK Pavilion Milan 2015, said:

We are seeking a team who can come up with a great concept which sends a powerful message of modern Britain to an international audience.

There are some incredibly exciting developments taking place in Britain’s agri-tech, life sciences and food and drink sectors, this is a fantastic opportunity to show them off to the world. We also hope the winning design will include a legacy – whether physical, experiential or virtual – which we can use for future events around the globe.


The UK pavilion at Milan Expo aims to:

  • build on the huge success of the UK Pavilion at Shanghai Expo 2010 and the positive perceptions created by the London 2012 Olympic Games

  • reinforce the UK as an open and innovative country, engaging the world

  • advance our trade and investment objectives in key markets

  • showcase the UK’s ground-breaking research and development on food security

  • showcase the leading role played by UK business in promoting sustainable sourcing

  • showcase world-class British solutions to the challenges of a rapidly-changing world

The Expo will:

  • contribute to the international exchange of ideas that World Expos promote

  • send a powerful message of the UK as an excellent place to visit and do business


The competition is being managed by Malcolm Reading Consultants.

Full details are available on the competition website.

Closing date

The closing date for Expressions of Interest is 2pm on 19 February 2014.


Media enquiries:

Christina Murphy:; +44 (0)207 215 5245

Bidder enquiries:

Malcolm Reading Consultants:

Other tenders

Other competitive tenders and requests for partnership can be found on the Milan Expo 2015 website.

Published 20 January 2014