Culture Secretary Sajid Javid to visit China next month to bang the drum for Britain's Creative Industries
Sajid Javid will be visiting China from 2 to 3 March to help celebrate the first-ever UK/China Year of Cultural Exchange
Sajid Javid is set to participate in the GREAT Festival of Creativity, which will take place from 2 to 4 March 2015.
The festival will demonstrate the best of British creativity and the role it plays in creating a competitive advantage in today’s world.
The GREAT Festival of Creativity event will also support British businesses looking to secure opportunities and growth in China.
More than 500 world leading British companies will use the festival to reach the Chinese and global business audiences to show how British creativity can help their businesses innovate and grow.
Speaking ahead of the visit he said:
“2015 isn’t just the year of the Sheep, it’s also the first-ever UK/China Year of Cultural Exchange.
“One of the highlights will be the GREAT Festival of Creativity, and I’ll be travelling to Shanghai with some of Britain’s leading creative businesses to launch the festival and help build relationships with Chinese counterparts and potential customers.
“Britain’s creative industries are known around the world and are already worth almost £80 billion to our economy. This visit will help boost their profile in one of the world’s biggest markets, sharing our cultural heritage and supporting jobs back home in the UK.”