The first ever cancer campaign to increase awareness of bowel cancer will start in January following a successful trial.
The ‘Be Clear on Cancer’ awareness ads will aim to make people aware of the early signs of bowel cancer and make it easier for them to discuss this with their GP.
In England, bowel cancer is the third most common type of cancer. An estimated 33,000 new cases are diagnosed each year. An estimated 13,000 people die annually from bowel cancer. In men, bowel cancer is the third most common cancer after prostate and lung cancer.
Bowel cancer can be present for a long time before any symptoms appear. If bowel cancer is detected before symptoms appear, it is easier to treat and there is a better chance of surviving the disease.
Paul Burstow said:
“Early diagnosis makes a huge difference to your chance of survival. Results from our regional bowel cancer campaign shows campaigns really work to raise awareness and get people to their GPs.”