Funding will promote the use of digital technologies to connect with wider audiences and explore new ways of working.
Arts and cultural organisations are being given the opportunity to apply for a share of a half-a-million-pound fund to harness new technology.
The Digital R&D Fund for Arts and Culture was announced today by Arts Council England, the Arts and Humanities Research Council (AHRC) and the National Endowment for Science, Technology and the Arts (NESTA).
It follows a speech by Culture Minister Ed Vaizey in January where he called on cultural organisations to embrace new technology and the opportunities it offers.
“Our lives are increasingly defined by how we engage and interact with the world digitally and cultural organisations can’t afford to be left behind,” Mr Vaizey said. “Too often finances, structures or traditions can constrain the arts from making best use of the technology which now sits at the heart of many people’s everyday lives.
“This programme seeks to show how digital technology can revolutionise our cultural engagement, helping people to derive greater value from cultural activities and to find new ways to generate income.”
Organisations that are eligible to apply to the Digital R&D Fund for Arts and Culture include visual and performing arts organisations, cultural organisations in England including arts and cultural archives, literary organisations, museums and galleries, libraries, commercial arts and cultural organisations and creative industry businesses. Applications will be open until 2 September 2011.