Consultation outcome

SMS investigations into Apple and Google’s mobile ecosystems

• From: Competition and Markets Authority
• Published: 23 January 2025
• Last updated: 9 May 2025 — See all updates

This consultation has concluded

Detail of outcome

The responses to this invitation to comment will be considered by the CMA as part of its evidence gathering in respect of the Strategic Market Status (SMS) investigations into Apple’s and Google’s mobile ecosystems.

Feedback received

App Developer

PDF, 107 KB, 3 pages

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Apple

PDF, 224 KB, 11 pages

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BBC

PDF, 209 KB, 7 pages

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BT

PDF, 167 KB, 4 pages

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Center for Cybersecurity Policy and Law

PDF, 292 KB, 15 pages

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Chamber of progress (Apple)

PDF, 138 KB, 8 pages

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Chamber of Progress (Google)

PDF, 138 KB, 8 pages

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Coalition for App Fairness

PDF, 207 KB, 9 pages

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CODE

PDF, 220 KB, 6 pages

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Company A

PDF, 140 KB, 3 pages

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Computer & Communications Industry Association (CCIA)

PDF, 326 KB, 7 pages

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Consumer Choice Center

PDF, 410 KB, 6 pages

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DMG Media

PDF, 158 KB, 6 pages

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Epic

PDF, 482 KB, 31 pages

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eyeo

PDF, 193 KB, 6 pages

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FCA - PSR

PDF, 121 KB, 2 pages

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Financial services firm A

PDF, 301 KB, 9 pages

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Financial services firm B

PDF, 549 KB, 28 pages

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Google

PDF, 156 KB, 5 pages

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ICMP - Apple

PDF, 490 KB, 5 pages

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ICMP - Google

PDF, 469 KB, 5 pages

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Individual responses

PDF, 926 KB, 32 pages

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International Center for Law & Economics

PDF, 398 KB, 16 pages

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Japan Association of New Economy (JANE)

PDF, 199 KB, 5 pages

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Juul Labs

PDF, 71.1 KB, 2 pages

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Match Group

PDF, 139 KB, 2 pages

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Meta

PDF, 144 KB, 6 pages

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Mobile UK

PDF, 398 KB, 3 pages

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Movement for an Open Web

PDF, 761 KB, 10 pages

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Mozilla

PDF, 254 KB, 22 pages

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Online Dating and Discovery Association

PDF, 237 KB, 2 pages

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Open Web Advocacy

PDF, 597 KB, 47 pages

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Proton AG

PDF, 184 KB, 3 pages

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Qoria

PDF, 259 KB, 4 pages

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Radiocentre

PDF, 251 KB, 6 pages

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Samsung

PDF, 155 KB, 7 pages

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Santander

PDF, 214 KB, 10 pages

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Sony

PDF, 143 KB, 1 page

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Spotify

PDF, 474 KB, 14 pages

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The App Association

PDF, 214 KB, 8 pages

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The App Fair Project

PDF, 45.8 KB, 1 page

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The European Publishers Council

PDF, 438 KB, 11 pages

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Three

PDF, 107 KB, 3 pages

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Virgin Media O2

PDF, 209 KB, 7 pages

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Vivaldi

PDF, 87.3 KB, 7 pages

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Vodafone

PDF, 158 KB, 4 pages

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Original consultation

Summary

How to share your views on the Strategic Market Status (SMS) investigations into Apple’s and Google’s mobile ecosystems.

This consultation ran from
10am on 23 January 2025 to 11:59pm on 12 February 2025

Consultation description

We are investigating whether Apple and Google have Strategic Market Status (SMS) under part 1 of the Digital Markets, Competition and Consumer (DMCC) Act 2024.

Documents

Invitation to comment

PDF, 581 KB, 34 pages

Published 23 January 2025

Last updated 9 May 2025 — Show all updates

1. 9 May 2025

   Additional response published.

2. 7 March 2025

   Responses published.

3. 23 January 2025

   First published.