Open consultation

Proposed steering conduct requirement for Apple’s mobile platform

• From: Competition and Markets Authority
• Published: 30 June 2026

Summary

Consultation on a proposed steering conduct requirement (CR) and its provisional assessment of its effectiveness and proportionality.

This consultation is being held on another website.

This consultation closes at
11:59pm on 28 July 2026

Consultation description

The CMA is consulting on a proposed steering conduct requirement for Apple’s mobile platform to allow developers to ‘steer’ users out of the app, including to complete transactions on fair and reasonable terms (‘Steering CR’).

In October 2025, the CMA designated Apple as having strategic market status in the provision of its mobile platform. This consultation invites comments on our proposal for a Steering CR, under the UK’s digital markets competition regime.

The proposed Steering CR is intended to support developers in communicating and transacting with their customers in their native apps, while increasing competition in app distribution.

• Consultation on steering conduct requirement for Google’s mobile platform
• Find out more about our work across mobile platforms

Documents

Consultation document

PDF, 779 KB, 79 pages

Appendix A: framework for the assessment of conduct requirements

PDF, 108 KB, 3 pages

Published 30 June 2026