Consultation outcome
Proposed decision: SMS investigation into Apple's mobile platform
Detail of outcome
Responses to this consultation will be considered by the CMA ahead of its final decision in October 2025.
Feedback received
Detail of feedback received
Published responses focus on the CMA’s proposed decision. Some responses have also commented on the CMA’s roadmap of proposed interventions.
Comments that exclusively address the roadmap have not been published, as this was not included in the scope of this consultation. Stakeholders are welcome to provide comments on the roadmap at any time to mobilesms@cma.gov.uk. We intend to publish an updated version of the roadmap in early 2026.
Original consultation
Consultation description
The CMA is proposing to designate Apple as having SMS in the provision of its mobile platform under Part 1 of the Digital Markets, Competition and Consumers Act 2024.
Updates to this page
Published 23 July 2025
Last updated 11 September 2025
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Responses published.
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First published.