Consultation outcome

Consultation on the regulations on advertising activity and trading around London 2012

• From: Department for Digital, Culture, Media & Sport
• Published: 7 March 2011

This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government

This consultation has concluded

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Government response to the consultation on the regulations on advertising activity and trading around London 2012

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Government response to the consultation on the regulations on advertising activity and trading around London 2012

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Detail of outcome

Government response to the consultation on the regulations on advertising activity and trading around London 2012

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Original consultation

Summary

Consultation on the regulations on advertising activity and trading around London 2012, including the government's response.

This consultation ran from
7 March 2011 to 11:45pm on 30 May 2011

Consultation description

The UK, Scottish and Welsh governments are developing secondary legislation to regulate advertising activity and trading in open public places around Olympic and Paralympic events during the 2012 Games.

Advertising and trading are being regulated for 3 reasons, to ensure:

• the Games have a consistent look and feel across London and the UK
• that Games sponsors are able to achieve appropriate brand exposure and are protected against ambush marketing
• that spectators and those participating in the Games can access venues easily and safely.

The regulations will only apply to a small number of streets near to Olympic and Paralympic venues for a limited time. For example for the majority of events the regulations will apply the day before an event starts and the days covering it; the longest period that the Regulations will apply to anyone place is 35 days (for the Olympic Park zone).

Maps relating to the 2012 Games venue restriction zone

Documents

Section 1-7 Consultation document and questions

PDF, 167 KB, 29 pages

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Section 1-7 Consultation document and questions

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Section 8-9 Regulations

PDF, 266 KB, 53 pages

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Section 8-9 Regulations

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Section 9-10 Exceptions to the advertising activity regulations and human rights assessment

PDF, 83.5 KB, 17 pages

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Section 9-10 Exceptions to the advertising activity regulations and human rights assessment

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Section 11-12 Impact assessment

PDF, 112 KB, 19 pages

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Section 11-12 Impact assessment

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Consultation document in full

PDF, 542 KB, 117 pages

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Published 7 March 2011