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Government response to the consultation on the regulations on advertising activity and trading around London 2012
The UK, Scottish and Welsh governments are developing secondary legislation to regulate advertising activity and trading in open public places around Olympic and Paralympic events during the 2012 Games.
Advertising and trading are being regulated for 3 reasons, to ensure:
- the Games have a consistent look and feel across London and the UK
- that Games sponsors are able to achieve appropriate brand exposure and are protected against ambush marketing
- that spectators and those participating in the Games can access venues easily and safely.
The regulations will only apply to a small number of streets near to Olympic and Paralympic venues for a limited time. For example for the majority of events the regulations will apply the day before an event starts and the days covering it; the longest period that the Regulations will apply to anyone place is 35 days (for the Olympic Park zone).